Optimize Markdown & Pricing Strategies
With AI

Integrate Demand Forecasting Into Your Markdown Strategy

Want to understand how forecasted demand should impact your markdown strategy? The Dataiku Solution for Markdown Optimization turns demand forecast models into actionable insights.

Understand optimal pricing in the context of customer demand, making real-time and product-specific adjustments as needed to optimize discount strategies.

Find Optimal Discounted Prices by Product

Say goodbye to erroneous assumptions from fragmented data analytics and short-sighted timeframes. Say hello to a markdown optimization solution that gives a holistic view of discount and markdown decisions. 

With the Dataiku Solution for Markdown Optimization, business teams can quickly scale activities across product portfolios. All this with full capacity to tailor strategies to local markets, specific stores, or precise objectives. Find the optimal discounted price that generates maximum value and profit — fast.

Understand the Relationship Between Price Elasticity & Volume Uplift

Understand price elasticity and pinpoint diminishing returns with the Dataiku Solution for Markdown Optimization. The built-in web application’s visual interface illustrates how certain products are more sensitive to price changing than others. Achieve a better understanding of whether lowering prices will help achieve business objectives.

Run & Evaluate Multiple Markdown Scenarios

Use the Dataiku Solution for Markdown Optimization to run and evaluate multiple discount scenarios across your product portfolio. Seamlessly compare and optimize for volume, gross margin, revenue, and profit uplift. From there, make strategic adjustments to inventory forecasts with visibility into how markdown scenarios impact sell-through rate. And once your have the optimal results, simply save and integrate back into your management systems.

Answer Key Strategic Pricing Questions

The Dataiku Solution for Markdown Optimization helps people across the business answer strategic questions. Everyone (from pricing analysts to category managers) can confidently field inquiries like:

• What is the optimal discounted price per product and how will it affect inventory levels?
• Which markdown will yield the greatest volume uplift and profit?
• How will forecasted demand impact my markdown strategy and planned markdowns?
• How does price elasticity influence markdown?

Start in Minutes, Not Weeks or Months

Go from zero to smarter pricing and discounting in minutes, not weeks or months. 

Dataiku Solutions enable you to quickly get up and running with machine learning and AI use cases. With table stakes use cases out of the way, data scientists and teams can focus on more advanced data projects.

Make It Your Own

Plug-and-play with demand forecasting data. Either bring your own or leverage the Dataiku Solution for Demand Forecasting. 

From there, build more complexity over time and infinitely customize Dataiku Solutions to suit your evolving needs. For example, export results and integrate them into business management tools to drive even more impact.

Go Beyond Markdown Optimization

The Dataiku Solution for Markdown Optimization is a plug-and-play project meant to accelerate AI adoption. Using a markdown optimization tool can build confidence and trust in AI among the business. Eventually, it can be a stepping stone to more advanced data-driven approaches, such as automated dynamic pricing with AI. 

But it doesn’t stop there: Dataiku also grows your AI maturity to new heights with the power and flexibility of the full platform. Execute on innovative, moonshot use cases — including cutting-edge Generative AI applications — with Dataiku.